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Clinton Cox, founder of Havoc Media and Cam Con, a "model convention" focused on webcamming and other forms of social media, got his start in the early days of commercialized live streaming video.

At the time, large webcamming studios were being built across the US, Latin America and Eastern Europe, churning out 24-hour streams from sometimes hundreds of models per day.

You Tube launched its live video service in 2010, followed by Facebook and Twitter in 2015 and Instagram in 2016.

The big social networks have put their money on live video but anyone working in the adult cam industry could have told you: It's been a safe bet for years.

Like Instagram influencers or You Tube makers, today's webcam models need little more than a strong Wi Fi connection and an internet-connected camera to make a living.

At its peak, Jennicam attracted seven million visits per day.

Harli Lotts (not her real name) knows her audience better than just about anyone I've ever met in online media.

In just two years, the bubbly blonde from El Paso, Texas, has gone from manager of a rent-to-own store to rising internet starlet by making personal connections with a loyal online audience.

For the next seven years, Ringley streamed her daily life, uncut and uncensored for an audience of millions of strangers.

She would become something of an internet phenomenon, a precursor to the unvarnished You Tube, Snapchat and Instagram celebrities of today.

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